Engaging. Informative. Speculative. Illuminating. Irritating. Thoughtful. Mistaken. These terms describe Merve Emre’s new book, The Personality Brokers (in the US) and What’s Your Type? (in Australia and Europe), published by Doubleday. Emre brilliantly used sources in multiple places to support her historical rendering of the family environment and passions of the mother-daughter duo who are responsible for the Myers-Briggs Type Indicator® assessment. She managed to expose a host of attitudes, reflective of the time, and of the unique character of the individuals involved. Emre’s real goal, however, is to use the popularity of the MBTI® tool to expose issues in the use of psychological tools in organizations. She is right to point out that using personality based tools for selection and promotion is problematic and typically doesn’t end well for the individual or the organization. Noting that individuals are being improperly evaluated from a s...