The unit of measure in coaching individuals or teams is behavior. Sometimes a behavior needs to increase—demonstrate more affirmation; sometimes a behavior needs to decrease—stop being 10 minutes late to your own meetings. The question of what behaviors made the difference between those teams at Google who were successful and those who were not drove Julia Rozovsky, a manager at Google, to intensely study the issue. She looked at just about every variable you could name and her effort, labeled Project Aristotle, produce the finding that five behaviors made the difference: providing structure and clarity in goals and project plans so each team member understood clarifying how the work makes a difference for the organization and its customers holding each other accountable to do what was promised identifying how the team and the work of the team is personally important providing a risk free environment by having rules that maintain psychological safety Those of us who have m